Family-Centered Coaching


Developed with the support of the W.K. Kellogg Foundation, Family-Centered Coaching equips staff with the mindset, tools, and skills to work with families holistically towards financial wellness. Alongside an free toolkit, we provide training and technical assistance for human service organizations to steward change across leadership, supervisors, and staff working directly with families.

  • Center on Family: Whether coaches work in workforce development, early learning, housing or some other program, they use Family-Centered Coaching to bring the strength, motivation, and support of family into the coaching conversation.
  • Integrate Case Management: Family-Centered Coaching integrates case management into a fluid practice of service that centers on a coaching mindset.
  • Bake in Racial Equity: Family-Centered Coaching recognizes that equity is integral to the process of coaching as well as a necessary outcome to work towards. When coaches understand the barriers, stress, and trauma that racism and poverty have on families’ lives, they can more fully understand the context of each participant’s life and how they can provide support.


Whether you're leading an agency or a solo coach holding it all down, we want to hear from you. Find out how to get started or contact us and we'll be in touch within one working day.

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We know that together, committed individuals with passion and purpose can advance more effective practices for families. Together we can transform the ways in which our programs and systems respond and meet the needs of whole families.

Paula Sammons, W.K. Kellogg Foundation Program Officer
– GPS Participant

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